THE HIVE DIGITAL MAGAZINE

Author: Paul Grimsley

Hive Categories

Tim Cook’s Apple and ResearchKit Promise Interesting Developments

Apple Ventures Into The Field Of Biometrics And Medical Aps It’s interesting – I always used to like Apple, and the main thing that made me like them was the aesthetics of their machines: there was something a little more personal and attractive about them. It isn’t that the machines have become less attractive, or that they don’t have a little bit of a design edge over the usually pedestrian PCs that are available, but, as I have said elsewhere, something hit a plateau as far as new and interesting ideas. Constant novelty isn’t what I am thinking of or wanting, and I think most people get burned out on that, but perpetual tweaks to existing things smacks of the whole game of constant updates to systems that should already work. Apple’s ResearchKit Is A Real Sign Of Innovation So, Apple’s ResearchKit is maybe that interesting thing that I have been looking for from the house of Apple. It promises to make a lot of medical data about the owners of iPhones available to researchers the world over, and Apple’s encouragement of new applications that can take advantage of the hardware promises to open up the field quite a lot. This might make all the wearables that seem to be where it is at at the moment, that bit more relevant. More than 60,000 iPhone users have enrolled in...

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Amazon, Hachette, Harper Collins, And The Battle For The Book Market

Jeff Bezos And Amazon Are Changing Publishing I like Amazon. I may be biased – I have a Prime membership, and I buy a lot from them. So maybe you should take everything I say here with a pinch of salt. I also publish independently, and I have a project coming out through Createspace, Amazon’s self-publishing arm, so again … pinch of salt. I have watched the battle between Amazon and the big five publishing houses with interest, and seeing how the public relations aspect of the whole thing has been handled. Jeff Bezos doesn’t come across as the evil manipulative genius that some players of this game are trying to paint him as. To me he seems pretty amiable – sure, he has a pretty solid business plan, and he wants to have his fingers in a lot of pies, but some of the things he is doing really do seem to benefit the consumer … so how bad can he really be? I like Amazon’s products, and I dig their innovations. Amazon Versus The Publishing World Believe the publishers and you would have to believe that he is lifting money out of the pockets of authors and publishers alike. Amazon’s attempts at transparency have been framed as being divisive in some quarters, but the open letters from those on the opposing side of  the debate could be...

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Hard Being Microsoft – Changing Tactics In How And What You Sell

Microsoft Is Evolving I never thought I would be that interested in what Microsoft were doing; I try not to use too many of their products, but it has been unavoidable throughout the years. Sometimes, and at some points, I liked the products, but some of my favorite aspects of the programs got removed as the builds advanced. I made a choice to opt out of their software packages. Microsoft & Changing Tactics In The Marketplace Microsoft used to be ubiquitous, and they had certain corners of the market pretty much sewn up – computing was all about Microsoft. Apple was a little more niche. Android wasn’t so widespread. This was a while ago. Things change though, and in recent years Microsoft’s share of the market dwindled somewhat, and their image got more and more dented. Not many people were opting for Microsoft if they could get something else – whether that be Android, Apple, or some open source software. Microsoft has never been cool, and it actually seemed to get less and less so. The way they are marketing themselves, and the potential markets they are opening by newly unveiled tactics have been getting as much, if not more column inches than the products themselves. Making windows that works on Androids is an interesting idea, and if it catches on, could redraw some of the battle lines as...

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Google Doodles – A Fun Advert For The Company

Google Doodle – Communicating On An Aesthetic Level Who doesn’t love Google Doodle? It isn’t always about the big things – sometimes it is about the attention that you pay to details; and sometimes those details can be whimsical little things that give someone a moment to pause and smile. I generally notice when Google dresses up their search engine to celebrate some kind of momentous occasion, but every now and then they will do something that stops me in my tracks and makes me dig a little bit deeper. Google Give You Those Little Personal Touches You get...

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The Subject Of Water – Nestle, Water & Human Rights

Looking At Nestle’s Latest PR Issue You like a company’s products and you want to buy them – sometimes you want to buy them so much that the moral condition of the company doesn’t even bother you. You can excuse one mistake, a couple of errors, some faux pas; but when it seems like a company just doesn’t really care about people and is all about profit, supporting them with your money starts to get problematic. A lot of people like to be as ethical as they can in their shopping – even if they aren’t on a massive budget they like to do their part and buy from reputable companies. Being ethical is great for your PR and it is something you can definitely capitalize on with your advertising strategies. Nestle are not a company that is unfamiliar with controversy and bad PR – there was the baby formula boycott in 1977, the Ethiopian debt fiasco in 2002, a child labor issue in 2005, melamine in milk in 2008, and false advertising claims in 2008. The latest issue is Peter Brabeck weighing in on the subject of water and suggesting it isn’t a human right, then back-tracking on that, and claiming to be an advocate for water quality and equality worldwide. It’s old news, from a documentary made in 2005, but it keeps boomeranging back into public view...

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