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Author: Paul Grimsley

Elon Musk, Lithium Batteries, And Environmental Programming

Elon Musk is someone I have always followed with interest. This is because he presents himself well, and he has products that seem to answer the questions that people who think of themselves as forward thinking are asking. Tesla – Driving The Future Forward There is a concept I have come across via, I think, the CEO of Google, who said that Google was more about environmental programming than anything else; the idea being that their products drive thought and evolution forward in a certain area because people watch and tend to emulate Google. Of course saying that your...

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Let’s Talk About Lex, Baby – Advertising The New Superman / Batman Movie

Batman Vs Superman Might Be DC’s Heavy-hitter To Take On Marvel Batman movies have generally been a little hit and miss. The TV animated show always seemed to hit the right note, but there are so many elements to juggle in a proposition like Batman that even faithfully adapting the rich source material is no guarantee of success. Despite people questioning casting decisions made, this one is looking promising though. I find it kind of interesting that Jesse Eiseneberg’s turn as Lex Luthor, and the advertising around him has gone viral in a way you might expect something by...

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David Bowie’s Blackstar

I watched Lazarus last night – David Bowie’s goodbye note to the world, and to say that there are not many who have so artfully packaged their own death is meant as the highest praise. Knowing that his passing was going to affect a lot of people, Bowie picked a song that lyrically suggests rebirth, rising from the dead, and also handles the fact, with the visuals and the lyrics, that he was in a frail physical state but very much still himself. There hasn’t really been, as far as I am aware anything quite like this put out...

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Je Suis Paris – Showing Solidarity Is More Than Good PR

Social Responsibility Is More Than A PR Move It Is Pro-Survival For Your Company So, on Friday, my phone, which is set up with news feeds from various media outlets started erupting with alerts about the situation in Paris, and for me it recalled some of the feeling that I got when I was watching the events of 911 unfold. There is that shuffling of data and half formed opinion that flies around like leaves in a hurricane, and you can barely see the facts for the conjecture, until slowly and eventually it settles down. Then the aftermath of the event is plain for everyone to see, and the expressions of sympathy and empathy and brotherhood begin to pour out. Safety Check on Facebook let me know that those in my friend’s list who were in Paris were safe, and the trending stream bloated with news about Paris. I switched streams. I wanted to surf away from the information and opinion overwhelm for a second, so I fell back on an old staple, and switched to buying things on Amazon. Amazon’s Quiet And Unshowy Show Of Support Was Perfect There on Amazon I saw the word Solidarité and a picture of the Eiffel Tower, and I was moved. The social networks were jammed with a surprising amount of hate, some very confused political assessments, and what seemed to be...

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The Million Man March And The Media

The control of information is something the elite always does, particularly in a despotic form of government. Information, knowledge, is power. If you can control information, you can control people. ~ Tom Clancy Information is the oxygen of the modern age. It seeps through the walls topped by barbed wire, it wafts across the electrified borders. ~ Ronald Reagan Do you know about the Million Man March? Not the one that happened in 1995, but the one that happened this year in Washington DC on 10/10/15? If you read about it on the internet you probably already knew about...

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