Ryan | Buzzazz Advertising & Marketing Agencyhttp://buzzazz.com Tampa Bay's # 1 Marketing FirmWed, 22 Nov 2017 18:34:17 +0000en-UShourly1WHAT MAKES YOU WANT TO READ THIS AND WHY YOU SHOULD KNOW ABOUT IT (SEO is real…)http://buzzazz.com/advertising-and-marketing/marketing-knowledge-including-seo-education http://buzzazz.com/advertising-and-marketing/marketing-knowledge-including-seo-education#commentsWed, 23 Nov 2016 16:00:30 +0000http://buzzazz.com/?p=4558Marketing and SEO And before you run away or sigh or shake your head, if you are reading this, it proves it works. SEO does work, but only if you really know some about and have an understanding of the basics of search engine optimization. Why? Why does it matter? You may already consider you […]

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Marketing and SEO

And before you run away or sigh or shake your head, if you are reading this, it proves it works. SEO does work, but only if you really know some about and have an understanding of the basics of search engine optimization.

Why? Why does it matter?

You may already consider you know what marketing is or how come it works, but marketing as an engine for companies financial growth has changed in the electronics and “smart” age and there are more people, companies and corporations selling marketing than you could shake a stick at.

So coming around again to the real questions of “why does marketing work”, and “how has it changed in today’s world”.

QUICK BACKGROUND AND INFORMATION

Marketing is the making known of products or services being searched for and optimization of the results by successful targeting of the right public or clients based on what it is they are trying to search for or find. It is not only making it known through verbiage or wording but pictures and videos or memes and captions so at a glance it catches one’s attention long enough to engage the person in what it is you are making known.

In a nutshell, marketing is what makes the engine of promotion purr. If they search for it, it will be found…

“Promotion” is different. To describe by quick example, say I’m in Clearwater (which I am, our office being located in the downtown Clearwater area) and I wanted you to use my car repair shop to fix your engine. I could pass out fliers or put up a big sign that says, “John Smith’s Engine Repair” and for optimization purposes, it is right at the store front.

That’s promotion. You can see examples here, here, here and here of promotion.

Marketing would be taking that sign and, using similar words but actually selling something on it, you put it somewhere else to direct the people who try to search for engine repair shops, finds it and follows the trial to you. “Engine trouble in your car or truck? Is the little light of impending doom flickering at you on your dashboard? Come see us…” with where you are and so on.

THAT’S marketing. You’re selling something with your promotion, not just making something known. You’re grabbing the attention of people who are on a search for something and saying, “Here we are! We will get you the product you need…,” and they come to see you and buy.

But what about the modern marketing avenues? Those are the electronic ones. The ones such as this piece you’ve so kindly read all the way to here that has resulted in interest of some sort. How did you find it? Maybe it was promoted to you? Maybe you were using a search term that made this article pop up? Whatever the reason, it made it to you. Something worked and the optimization of that something is why it worked.

The reason marketing works, and the reason it doesn’t work, is and will always for the most part come down to communication of ideas, and helping people find you through websites, posters, ads, etc, etc, etc, IF AND ONLY IF they are geared TO BE FOUND.

How does one gear them to be found? And that’s what we do, and we educate you on it all, what can help make a successful search, how is it you can go about producing optimization of that search, what is the engine you can use, and where to find one of the best marketing education companies in Florida, right here in Clearwater. SEO is what we are about, and we educate people on SEO so they know about it, why it works, how to make it work for them and their business, and what it actually does so the SEO itself can target what they want it to target.

Happy Thanksgiving, may your holidays be excellent, Merry Christmas, and hopefully with fantastic marketing that you not only can control but are educated in, have a bountiful and flourishing business.

Because that’s what marketing is all about.

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How Education in Schools has Evolvedhttp://buzzazz.com/advertising-and-marketing/4466 http://buzzazz.com/advertising-and-marketing/4466#commentsFri, 28 Oct 2016 20:07:31 +0000http://buzzazz.com/?p=4466EDUCATION IN OUR SCHOOLS – WHAT’S HAPPENING TO OUR CHILDREN? Schools – what happened to them? Mary woke up late this morning. Only about 10 minutes or so. Mary’s mother reprimanded Mary, telling her that she needs to hurry or she will be late for school. Mary didn’t heed to her mother’s advice, but kept […]

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EDUCATION IN OUR SCHOOLS – WHAT’S HAPPENING TO OUR CHILDREN?

Schools – what happened to them?

Image result for teachers

Mary woke up late this morning. Only about 10 minutes or so. Mary’s mother reprimanded Mary, telling her that she needs to hurry or she will be late for school. Mary didn’t heed to her mother’s advice, but kept going at a measured pace. 

Mary, dressed in her Bobby socks, uniform and backpack, came to the kitchen to have her breakfast: she ate her eggs, munched her toast, drank her juice, took her milk. Mary’s mother, shaking her head with arms folded discontentedly and a frown on her forehead, finally rushed Mary to the car and off to school they went! 

Mary was late. Mary didn’t mind at first, strolling into her first class without much care in the world. She smiled at the teacher as she walked in and readied to take her seat. But something happened before she made it that far that made her world change, and her life would be different from now on. 

What happened? In a center for schooling, of learning and education, in a place of supposed safety and humanity, what is it that happened, then, that could have changed her world to such an extent on that fateful morning?

Well, let’s pause for a moment or two to ponder this climatic moment and take a few things into consideration. 

Of which year or decade is this story referenced? And where? And why does it all matter anyway? It’s just a story, right? 

I guess it all depends. The aforementioned incomplete fable pertains to both the present and the past (as long as you don’t go earlier than the time where cars were normal).  What happens next determines the year or decade. 

But again, we shall put that on hold for now. 

Education

Image result for teachers

What is education? What is learning? These words can be considered synonymous, but they should be considered different for this article and example. 

Learning could be defined as the gathering of data and not just studying the material but assimilating and understanding it.

Education, for our purposes, could be defined as ensuring those who are studying and out to learn something are assisted in and are in fact learning the subject studied. 

If there are disagreements or arguments with “learning” and “education” as so defined, you’d best stop reading now and dismiss the balance of this article as fictitious babble and uneducated nonsense to be ignored and scoffed at. But if not, let’s continue. 

Education versus learning, what’s happening to our children

Children are precious to their parent. The love is literally immeasurable and grows if not hourly, daily. Sometimes it seems to peak or maybe there are moments or large time frames of seemingly insurmountable anger, hate or rage amongst them. But there is still love; you can always go back and find it and more often than not, rekindle that which is lost. 

In kind, there is protection extended to the children, from harm and adversity. And this, around the same age of every child, is extended to some of the most vital and valuable people in the world. 

Our teachers in school.

These teachers, on a good day or bad, are expected to educate the children. These teachers, on a short day or long day, are expected to educate our children. These teachers, with little pay at times and long hours at others, are expected to teach and educate the children, the next generation of people who in turn are expected to run the world in their part. 

And they are trying. Oh my are they trying. And like anyone else who has ever tried to help someone, feels miserable when not successful. 

So, what’s wrong? What’s going wrong or has gone wrong?

Ask a lot of different people and you could get an equal number of answers. Ask someone what’s wrong with education today in our schools of learning, and they probably will tell you. Ask any teacher and they might tell you nothing is wrong; they might tell you everything is wrong; they could also have as many different opinions as the number of teachers asked. 

But there are only two common denominators to this equation, no matter how many different surveys done, no matter how many cities, States, countries gone to, no matter how many people are asked, there are only two:

The teacher and the school. Sometimes a principal could be a teacher of the school if it is small enough; sometimes there are only teachers and no administrative staff but one or two additional people of the school that doesn’t have enough pupils attending. And sometimes there are three Principals (Principal, Vice Principal for Internal Affairs and VP for External Affairs) and 50 teachers and 25 administrative staff. 

But the teacher and the school itself, just like the scenario of homeschooling your one child, are the only two common denominators that don’t change. 

So, again I ask, what’s wrong? Why does the government feel they need to step in on public schools (for example, Common Core)?

I have my theories. I have my own opinions and ideas and everything else you can think of. But that won’t necessarily help, since everyone else can have their own, too, and could turn into a debate. 

Let’s just go back to Mary at this point, and you can come to YOUR OWN conclusions, or stick to the ones you already have. 

So where we last left Mary, she arrived late to class without a care in the world, and the teacher stopped teaching the class as Mary got ready to go take her seat. 

The teacher, who has high esteem, care, love, integrity, knowledge of their subject and high value for their job, calls Mary to the teacher’s desk. Mary is scolded and told if she is late again she will be made to stay after school for detention. The teacher then asks Mary if she understands why that is being done, to which Mary, now slightly startled, responds with “because I should be on time?” And the teacher confirms and sends her to her seat. 

Mary isn’t smiling now, but she knows she shouldn’t be late anymore. Later that day, she tells her mother about what happened. 

What does mother do? Mother, understanding that school is there to help educate and allows students to learn so they are set up in life, nods to Mary solemnly and tells Mary, “I’m glad you will fix that from now on.”  Mary smiles and gets back to her homework. 

That might not seem too familiar because it sounds Utopian – kids just aren’t like that, so easily corrected. Or parents aren’t like that, even though they try. The stresses and tribulations of everyday life make it near impossible to react that calmly. But it can and did happen like that.

Don’t believe it? Ask people who are in their 60’s and 70’s what school was like and how their parents responded to the way their teachers dealt with issues. 

In today’s schools, the teacher would be open to social media ridicule; scathing notes from the parents on not treating their child fairly; telling the teacher to not do the job of parenting; telling the principal to reprimand the teacher for “making the child feel bad”; or others. Or the other common solution, medicate the child. 

Of course this can all be opened to debate, political conferences and discussions, opinions, and the like. 

But no matter what you think, no matter how you feel about the subject, no matter if you have children or not or even if your children are home schooled, it’s got to make you think:

Have the changes and governmental intervention and medication and telling the teachers how they should do their jobs improved the educational system and results over the last 30 years? Or has the system gone down some (or a lot) from all those variables thrown in? 

Image result for teachers

In my opinion, stop telling the teachers how to do their jobs, stop funding “other solutions” and start paying teachers more.  I think it would be best if they all just shut up and let the TEACHERS get on with their jobs. And they don’t think a teacher is cutting it, fix the teacher or replace him or her.

My cousin is a teacher. I know she has some opinions on the matter. I hope you reading this do as well. It is your country and planet, and someday those taught in the schools will be the ones running the place.

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