Paul Grimsley | Buzzazz Advertising & Marketing Agencyhttps://buzzazz.com Tampa Bay's # 1 Marketing FirmThu, 16 Aug 2018 20:55:53 +0000en-UShourly1R.E.S.P.E.C.T – Aretha Franklinhttps://buzzazz.com/advertising-and-marketing/music/r-e-s-p-e-c-t-aretha-franklin/ https://buzzazz.com/advertising-and-marketing/music/r-e-s-p-e-c-t-aretha-franklin/#respondThu, 16 Aug 2018 20:51:06 +0000https://buzzazz.com/?p=7327Aretha Franklin’s Voice And The Way She Conducted Herself Truly Made Her The Queen Of Soul Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the field that they worked in, something immediately […]

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Aretha FranklinAretha Franklin’s Voice And The Way She Conducted Herself
Truly Made Her The Queen Of Soul

Well, we got a little warning, and with that another great has left the building. When great artists pass, especially ones who have had such a lasting and profound impact on the field that they worked in, something immediately changes in relation to the work. Often there is a re-evaluation, and someone who may not have been as present in the spotlight undergoes a posthumous re-invigoration of interest in them. I think if you love soul music and you feel how much life is invested in those songs, Aretha has never been away from the spotlight; for those of us who love her music she occupies a very central part in the musical landscape.

Back when I was studying Media Studies we had to script and create a radio show for one of our projects and we created RESPECT FM – we were a pretty diverse group, but there wasn’t one of us that didn’t love that song. That song being the frontloaded introduction to what we were about changed the whole feeling of the thing. How do you hear that song and not want to sing along to it? How do you hear that song and not want to give Aretha respect?

Aretha Franklin’s Influence Will Continue On

A voice that can do what hers did – to create both intimate and inviting stories, and then to climb into epic operatic swoops that help the listener take flight in the music – that is something to behold. If there were any soul singers out there who claimed not to be influenced by this woman they would be lying through their teeth. I don’t think that’s the case though. Singers like Aretha Franklin aren’t ever background music – you put on her songs to listen to them, to sing along to them, and if they come on the radio you stop and listen to them.

The swell of admiration and the tributes are already starting to appear, and hopefully this will introduce her music to a whole new generation of people. Aretha is going to be missed, but she is surely going to be listened to a lot in the coming weeks, and for a long time after.

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An Interview With Brandon Scotthttps://buzzazz.com/advertising-and-marketing/interview-brandon-scott/ https://buzzazz.com/advertising-and-marketing/interview-brandon-scott/#respondMon, 13 Aug 2018 13:51:57 +0000https://buzzazz.com/?p=7307Brandon Scott Has A Compelling New Book Out! Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level. We wanted to catch up with […]

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Brandon Scott

Brandon Scott Has A Compelling New Book Out!

Brandon Scott has been writing for a long time, and as part of The Buzzazz Editorial Team he wrote a lot of really great articles. He has recently published his first book, and has taken his writing to a whole other level. We wanted to catch up with him and find out more about how he approaches his art, and what inspired him to begin the journey in the first place.

How and when did you get into writing?
I feel like most professional writers have this as an answer, but I started writing when I was young. My stories back then were awful, of course, but I recall writing these short horror stories and being happy I got to kill off my characters. Probably because the teachers did not like me doing that for school assignments. However, I consider my real starting point was when I began writing for Sci-Fi Bloggers under the tutelage of my writing mentor Dylan Alexander. He kept praising and pushing me to write more, even when I was not yet good on a technical level. Eventually, maybe 2-3 years ago, I started to take it seriously and worked on writing whole books and articles for clients and companies. It became my full-time job and something I am defined by in my identity.

What do you like best about writing?
Getting a reaction out of someone. I love how I can use words, just words, to deeply affect people. As a dark speculative fiction writer—and a very desensitized one at that—I am constantly amused, surprised, and pleased, when I find I can cause someone to shiver or look unsettled simply with words I wrote.

What was the inspiration for your book?
Just Another Chosen One has an odd history. I did not mean to write it as a book at first. It started as a short story called “Cornhusk” (you can find it in the back of Just Another Chosen One) that I wanted to submit to a podcast that read aloud odd stories. It was just a quick comedic thing that was inspired by Buffy the Vampire Slayer. However, when Dylan Alexander offered to edit “Cornhusk,” things took off. He and another friend of mine were editing it while also texting me about how they were bursting out laughing and then demanded that I make it into a full book. Every character in the short story, every concept, needed a massive amount of fleshing out, and, along the way, it started having a theme. I wanted to take a classic trope and warp it. Specifically, “The Chosen One” trope. I wanted to show how broken a life someone might have if they really did become a monster hunter.

If You Are Looking For Something To Read – Click Here To Go And Buy Brandon’s Book!

What have been your successful actions?
I could rant on and on about what I think are successful actions for people who want to be writers. That was basically all I wrote on my personal website for a while. But, breaking it down, I found a few things to be very beneficial. Exercising every day did wonders for my creativity, my health, and my mental clarity. Also, and this is a cliché, the thing I found to be incredibly helpful is writing a set amount every single day, no slacking, excuses, or missed days. Momentum is so important toward finishing writing a book. It might be the most important thing.

What is something that people would be surprised about what you do?
I find that non-writers have very little idea what it is like being a writer. Some of the most common things that I find people outside of the circle don’t understand is how little ideas matter compared to the nuts and bolts of putting fingers to keyboard, and how much work there is to write a book. The creation of the raw words is such a small part of the job, both as an author and a copywriter. Most of my job consists of taking huge blocks of stuff I wrote before and working with it until it resembles something palatable for readers. It’s not manic episodes of inspiration or something. It’s a lot more meat and potatoes than that and takes a lot of energy some days. It’s my job—and it feels like a job.

What’s your favorite thing to do when you’re not writing?
I have a lot of different hobbies, and I like all of them, but, since you asked for my favorite thing to do, it would probably be eating somewhere past midnight. I could gush about Magic: The Gathering, all the book series I like, various television shows or movies, but, at the literal end of the day, what I like is to meet with various friends and stay out way too late at diners, sipping coffee or caffeinated tea and talking.

What is your target market?
I am still trying to figure this out for myself. I’ve considered my work to be pulpy in nature—a lot of fantastical situations and a heavy focus on action and fighting and violence—but it’s also a little heavy for casual reading. It’s certainly not child-friendly. Most of my stories, and especially my books, contain graphic moments of violence, disturbing imagery, blunt and open talk about sexual situations, and my characters, like me in real life, swear a lot. A lot. I write for a version of me, probably around sixteen to twenty, who loved everything subversive and rebellious. If there is a set age where someone is likely to grow dissatisfied with the status quo and seek alternatives: that would be my target market. If I had to put a number on that, I would say 18-25.

Anything else you would like to tell people?
I want to encourage reading books. I know that might be a little disingenuous coming from me (I get paid when people read my stuff) but books change lives. A book is dreaming without closing our eyes. It grows empathy and understanding like no other art form, and I find that increasingly a needed trait in the world.

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What Does The Collapse Of Dialogue Mean For People?https://buzzazz.com/advertising-and-marketing/what-does-the-collapse-of-dialogue-mean-for-people/ https://buzzazz.com/advertising-and-marketing/what-does-the-collapse-of-dialogue-mean-for-people/#respondThu, 09 Aug 2018 21:48:44 +0000https://buzzazz.com/?p=7274That Old Blue And Red Divide That Has Been With Us Since Rome The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don’t descend into name calling and actually prove to be fruitful and you may readily reach for this conclusion. […]

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That Old Blue And Red Divide That Has Been With Us Since Rome

The first thing to ask is whether there is a collapse of dialogue. Survey the evidence of the number of bipartisan conversations that don’t descend into name calling and actually prove to be fruitful and you may readily reach for this conclusion. Look at the number of Democrats and Republicans willing to cross the aisle and not vote along party lines in order to make the government work in the way that it was designed to work, and that may be the sad notion that comes to you. Look at the incommensurate viewpoints expressed by the two main arbiters of politically divergent viewpoints in mainstream media, CNN and Fox, and it definitely seems more like a jousting contest where people thrust at each other and don’t really listen to each other.

Both sides seek to dehumanize the other, and to render their viewpoint invalid. Republicans get painted as bigoted and animalistic by those who lean left. Democrats are the latest to inherit the stain of the Red Scare, and are accused of not being patriotic, when you talk to those who lean right. For a relatively young country, the politics here are so layered and complex that the viewpoint of those considered grass-roots may not reflect the viewpoints of those who sit in the higher echelons of a party. America is bolted together out of differences and extremes, and the fact that both strains of Americanism are strongly represented would seem to deny either side’s claim that they are the ones with the right to define what the country is.

The divide that is marketed by the politicians and the media presents differently in the day to day though. The weird psychic distortion that comes from the applied pressure of a media spotlight doesn’t necessarily mark the interactions of people with different viewpoints on a one to one basis, but appears when looked at in terms of group dynamics. Social media has as much of a distorting effect as mainstream media, and if anyone thinks that the oddballs occupying the fringe cause any less of a problem in terms of bias and focus to manifest in the audience they cater to, then they haven’t been paying attention.

In a place this big, with States as big as countries, and differing economies and pscyhogeographical influences on a people as diverse as anywhere in the world, how can someone in Cape Cod be expected to have exactly the same viewpoint as someone in Florida, or out in California? How can America mean the same thing to everyone? The number of filters you would have to strip away to achieve this are astronomical. Or so they would have you believe – if person A is different from person B to the degree that a swan is different to a monkey then agreement would seem almost impossible; dialogue would have to be disregarded. Is this really the case though?

To Be An American Is To Be Involved In A Conversation With The Founding Fathers

You could perhaps start from that one point – that people are proud to be American. There are certain things they probably agree on if only they were able to sit down and have a conversation. Sometimes, if you turn off all your portals to news and politicians, and just walk out into the world and shake a few hands and talk, you could almost be forgiven for thinking that most people are nice.

Federalist Papers; Anti-Federalist Papers. American really does mean a lot of different things, that if you accept the tenets of The Constitution and the spirit on which the country was founded, and the way it has operated since that founding, is integral. Politicians say this, and mainstream media say that.

But the problem isn’t the mainstream media or the politicians in opposition; it is the combined effect that their way of handling information affects people at large. Being in a position of power amplifies whatever you say. Media amplifies whatever is said. Social media amplifies in a similar way. An opinion expressed by one person can travel so much farther than it used to, and sometimes the immediacy with which we are able to hear and respond to something reduces the amount of care we take to fully understand the context of the communication and to craft a response. Politicians, at least in the information economy, are flipsides of the same coin. They have enjoyed the same level of trust from the public before, and while it may see-saw and not be exactly the same across different socio-economic groups, and racially diverse groups, what we are seeing at the moment isn’t that different to what we have seen before. The primary difference is that the volume has been turned up by someone whose position of power makes him an important player. Leading never just means being the decision maker, it also means setting the example for conduct, and so the dialogue is as divisive as the loudest voice involved, and a lot of times it can be more of a soliloquy than an engagement with someone in a debate. Shouting others down or shouting opposing slogans at each other is engagement on some level, it just may not ever be very constructive.

Politics is not something it is ever wise for a business to become involved in, unless the business is a professional lobbyist or some-such, but even that can be problematic. There are  companies that have suffered for their association with certain groups, and companies that have won because of it, but providing a service and being professional should be the aim of any company, and partisan politics can make that very difficult. Provide the water cooler, but not the conversation that surrounds it.

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From Arya Stark To Daisie – A Collaborative App For Artistshttps://buzzazz.com/advertising-and-marketing/art/from-arya-stark-to-daisie-a-collaborative-app-for-artists/ https://buzzazz.com/advertising-and-marketing/art/from-arya-stark-to-daisie-a-collaborative-app-for-artists/#respondTue, 31 Jul 2018 20:16:51 +0000https://buzzazz.com/?p=7251Collaboration Over Competition Is Daisie’s Philosophy It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to understand the difficulty in sometimes finding people to work with you […]

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Collaboration Over Competition Is Daisie’s Philosophy

It is always a great thing when someone takes their own success and parlays it into helping others. Who better than another artist to understand what  it takes to go from obscurity to fame, and who better to understand the difficulty in sometimes finding people to work with you on your project? You see from the jobs you get and the way projects assemble themselves that there is a real benefit in networking and collaborating, so finding a good way to do that in the virtual sphere – it makes sense – is going to be beneficial to your development as an artist, and to the scope and variety of your career.

Maisie Williams has become well known to a lot of people in one of HBO’s most successful series Game Of Thrones. Arya Stark was a smart cookie, who may have been more cunning and adept at playing the game than a lot of her older adversaries. Obviously the game hasn’t played out yet, and Arya Stark is more about creating division than bringing people together, but you can imagine some of the same intensity that goes into the acting turning up in this project as well.

Anything That Encourages Creativity Should Be Supported

Maisie Williams, together with her business partner Dom Santry, is launching Daisie on August 1st, and the basic idea is that people connect like in daisychains. You may have a project that you are working on where one aspect is something you are really good at, but you see a skill that someone else can bring to the table that would really enhance your creation, so you connect with them. There is no metric for followers, to remove the element of competition from the whole flow of the app. The idea is to allow the artists to have a great way to generate a portfolio of creative work that could lead to paying work, and to empower the artist, so that they can become comfortable creating work on their own terms.

It’s a great idea, and hopefully it will really engender an online artistic community that creates some great work. Working in a group of like-minded people can be very beneficial to an artist, and having an atmosphere that is conducive to creating art can only be a good thing.

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Where Are You At?https://buzzazz.com/advertising-and-marketing/business/where-are-you-at/ https://buzzazz.com/advertising-and-marketing/business/where-are-you-at/#respondMon, 30 Jul 2018 20:20:28 +0000https://buzzazz.com/?p=7248What’s Your Job Title? What Is The Date? What’s The Time? Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can’t be much fun. Carrying all that baggage, and […]

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What’s Your Job Title? What Is The Date? What’s The Time?

Do you know where you are? Do you conflate this job that you are doing with the last one you were at, or maybe some long ago job that this one reminds you of? That can’t be much fun. Carrying all that baggage, and having to wade through that at the same time as you are handling all the curveballs that the current job throws at you can get you not wanting to help anyone.

Take a look around you. What do you see? Even if you’ve been in the same job for a while you occasionally have to blow out the cobwebs and recognize that you are there on a new day, and that all the things that have happened are water under the bridge.

It isn’t easy sometimes, because you are expected to turn up every day and repeat the same actions over and over again, or at least that is how it can start to seem. If you never find a way to shake off that notion that you are just a hamster in a wheel and see that in every day you have a clean slate which you can start over again with, you are going to be trapped into exactly the same patterns you have reinforced by failing to recognize it before.

Subscribe To The Hive For More Useful Ideas

Look for the things that point out the difference between job one and two – time and the place are not the same. This might be easier when you have started a new job. If you are in the same field it is not still the same job. If you are doing the same task recognize that client one is not the same as client two. If you start to treat each day and each task and each client as a separate and individual thing that you have to handle, that sense that you are just rolling through same player piano actions is going to diminish, and that sense that you are just grinding along is going to lessen.

Doing what you do becomes a lot easier when you see that what you are doing is literally the task right there in front of you, and the job is to take that task from point A to point B. Traveling a straight line is a hell of a lot easier than navigating a knotted bundle of spaghetti strands made up of past practices and the scar tissue of old war wounds. Take a look at the calendar – what day is it?

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Relationship Marketinghttps://buzzazz.com/advertising-and-marketing/relationship-marketing/ https://buzzazz.com/advertising-and-marketing/relationship-marketing/#respondTue, 24 Jul 2018 19:16:34 +0000https://buzzazz.com/?p=7238How Can You Help People? When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more complex it gets, the harder it is to […]

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How Can You Help People?

When a lot of people think about a great way for them to generate leads they are often imagining some super complex system with a whole bunch of complicated levers and buttons that must be pushed, metaphorically speaking that is. The more complex it gets, the harder it is to confront. When you try and comprehend the scope of this machine that you have Frankensteined together out of every sales program you have ever had any dealings with throughout your life you want to run in the other direction.

Wabamm, The Pinellas County Website, steps right over all that complexity and makes the whole process very simple. Wabamm is a site that Buzzazz built for the county of Pinellas – it’s our gift to the community so that they can easily engage with local community that lists all of the family friendly events that are going on in the area, and it also gives businesses a place where they can get a free listing and create events. Everything a person needs to be in touch with what is going on in and around Pinellas County is all right there for them.

It takes no time at all for a person looking at the site to see the benefits of using it – whether they are a member of the community or a business person.

When you are helping someone and offering help to them it is easy to talk to them. When you are helping someone it is easy to build a good relationship with them. Natural curiosity then draws them into asking more about what you do, and how else you can help them. You may or may not have other solutions that can help the person you approach, but how would you know, unless you can talk to them in the first place?

Wabamm Is One Idea Of How You Can Build On A Help Flow

Making a grab for the money and not showing that you care about someone and want to help them communicates many other things as well – it can give someone the notion that once you have the money the degree of care that you have for them is not going to be that great. If you build the relationship from the start on helping them, and taking care of them, and being interested in them, the rest is easy.

Wabamm was built by Buzzazz because first and foremost we care about Pinellas County. People can see that. Leads come very naturally as you help more people.

To find out how to apply this data, please call us on 727-443-7300

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Solution Based Writinghttps://buzzazz.com/advertising-and-marketing/solution-based-writing/ https://buzzazz.com/advertising-and-marketing/solution-based-writing/#respondMon, 23 Jul 2018 19:22:01 +0000https://buzzazz.com/?p=7204Practical Solutions Make Much Better Reading Than Articles Full Of Problems I am going to just say this straight up – articles which only float problems in your direction aren’t worth the time it takes to read them. They are the celery of writing – as much nutritional value gained as energy expended to consume […]

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Practical Solutions Make Much Better Reading Than Articles Full Of Problems

I am going to just say this straight up – articles which only float problems in your direction aren’t worth the time it takes to read them. They are the celery of writing – as much nutritional value gained as energy expended to consume them (this by the way is a metaphor only, I vaguely remember it may not be entirely correct).

Positive media that shows you some kind of solution to the issue that is under discussion – that gives you something that you can take and apply to a situation and achieve a resolution, that is what you want.

How To articles are pretty popular, and if you are looking for something that discusses the political situation, you want something that points in some direction that indicates hope, not the bleak landscape painting that people often like to paint.

In terms of writing about this kind of thing, it may involve a little bit of research in order to nail down what the solution might be, or to at least find the signpost that you need to show everyone, but it really is worth it.

A lot of people are taking regular breaks from social media because the general level of communication is chaotic and depressing. Adding to that burden really isn’t a very social thing to do, or a very helpful one. With The Hive, one important thing that we are aiming to provide you with is articles that both inform and entertain.

Just Imagine If Solution Journalism Were A Thing

When you read something and you find it humorous, or you learn something, it feels better than when you read one more thing that sets you to thinking about all the bad stuff out there and how there is nothing you can do to solve it.

I personally have shifted my reading habits and my writing habits, because I want to help people, and that means more than just giving them something to read … it should have a point to it.

What is it that you want to communicate? How will that communication help the people that you are communicating to? Can you start a conversation that will get people thinking about what they can do to help others in their community?

It pays to never underestimate the amount of influence that you can have. If only one person reads your article and has a great idea, and they take that great idea and help a few people in their environment that is something you have done to help people.

This thinking holds true across various platforms and various media – YouTube channels that give people something they can use tend to be very popular. People like to learn, and people are definitely starting to indicate that they don’t like the constant barrage of bad news all the time. Who misses the Facebook trending news? How many people have you snoozed since you were given the ability? How many people have you blocked for trolling your account?

Social media is meant to be social. Media in general is meant to be entertaining. Informative articles really should be full of information not only about bad news, but about what is being done to fix the situation. Just imagine a day where all you read about are solutions and things would surely seem better.

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Dustin Miller Of Abstract Metal Design Interviewhttps://buzzazz.com/advertising-and-marketing/dustin-miller-of-abstract-metal-design-interview/ https://buzzazz.com/advertising-and-marketing/dustin-miller-of-abstract-metal-design-interview/#respondThu, 19 Jul 2018 19:20:29 +0000https://buzzazz.com/?p=7145The post Dustin Miller Of Abstract Metal Design Interview appeared first on Buzzazz Advertising & Marketing Agency. ]]>

Dustin Miller Creates Beautiful Fine Metal Art Sculptures

Inspired by the elements, Dustin Miller creates dynamic sculptures, that are durable and perfect for indoor or outdoor settings. Dustin has created works that are on public display around the country, and also he has created a number of sculptures that take pride of place in the collections of private art lovers.

Working on both smaller and larger pieces, Dustin’s work is visually striking, and creates a real impact with the dimensions that it works in. The mix of compelling colors and the sense of movement in each of his pieces will really capture your imagination.

We wanted to learn more about what inspires Dustin, and how he became a professional artist.

abstract metal designWhat Is Your Name And What Is The Name Of Your Business? 
Dustin Miller – Metal Artist/Sculptor of Abstract Metal Design.

How did you get into the business you’re in?

Being artistic and creative was part of my surroundings growing up with being influenced mainly by my father. We were always hands on making art, creating with wood and automotive customs. After deciding to pursue something I was passionate about for a living, I combined my web/graphics knowledge experience from past jobs along with trade skills and passion for art to start creating/selling my metal sculptures.

How long have you been in business? 

5 years

What is the thing you like best about the work you do?

The flexibility to be creative and do what I love, while still challenging myself to go above and beyond for my clients so they get an exclusive experience from my work for years to come.

What have been your successful actions?

Selling my work and consulting with my clients online directly in a way that is beyond the traditional way to sell art.

What might be something people would be surprised about what you do?

My work is not displayed in any brick and mortar art galleries at the moment. I consult with and sell my clients directly to create for them exclusively. You can only purchase my work through me at Abstract Metal Design.

What’s your favorite thing to do when you’re not working?

Spending time being silly with my wife Ally and son Dane. I also lift weights and golf, both good for the body and mind.

Anything else you would like to tell people?

Do what you love, there isn’t time for anything else. Trust God to lead you to where you belong. You don’t belong doing something you are not passionate about for a living.

What Services / Products do you provide?

I specialize and enjoy large scale sculpture the most. But I also create small scale sculpture, wall sculpture, artistic signage and fine awards.

Dustin Is Accepting Commissions, Call 727-888-6577

What Is Your Target Market?

Anyone who can appreciate my work. I work for homeowners, developers, designers & more.

What do you love most about your business?

I am unique and you can’t get these designs from anywhere else in the world. My sculptures make a statement and enhance spaces in a fresh way. None of my work is flat, it’s all about dimension.

What do you hate most about your business?

Hate is a strong word, but sometimes it is difficult to stay disciplined to create the same designs several times over and over. The prep work with metal can be pretty monotonous.

What is your 5 year goal?

I want help and to have a public gallery/work space.

What is the most important function of your company

Creating sculptures that grab people’s attention and catches the eye no matter where it is. My goal is also to create work that can relate to the elements of the earth in a modern/contemporary way, fitting it’s surroundings.

Find Our More About Dustin On His Website: https://abstractmetaldesign.com/

If you are interested in being interviewed for The Hive, our digital magazine, please contact us at thehive@buzzazz.com. If you have an idea for an article or would like to write for us please send your information or idea to the same email address.

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Fake News Is An Oxymoron, Do You Mean Propaganda?https://buzzazz.com/advertising-and-marketing/fake-news-oxymoron-mean-propaganda/ https://buzzazz.com/advertising-and-marketing/fake-news-oxymoron-mean-propaganda/#respondFri, 13 Jul 2018 18:25:18 +0000https://buzzazz.com/?p=7142There Is No Fake News – It’s Either News Or Not When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud demagogues, is a phrase that […]

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There Is No Fake News – It’s Either News Or Not

When you are discussing something as vital as information then the exactness of words is an important thing to consider, and fake news, while it may be a trending term, and the favorite buzzword of a few very loud demagogues, is a phrase that is so flabby that it allows it to be misapplied all over the place. Fake news is the ALL CAPS slogan that gets slapped on news stories that promote a viewpoint that you don’t agree with. It is hard to have a conversation when the other party has a loudhailer.

It is odd that Facebook is worried about tackling Infowars on the grounds that they have promoted fake news, whilst calling a conference to promote Facebook’s efforts to combat fake news. Is it merely because Alex Jones and his site are popular with a number of people? Does being popular over-rule your obligation to spread accurate news if you claim to be a news service? Obviously the narrative at the moment is that you can’t trust anyone in the mainstream media, but that doesn’t necessarily mean that we should start taking for gospel the angry and strained voices of those on the fringes.

Propaganda is defined as information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. So it is intentionally misleading with a desire to create a certain effect. In no way is it being claimed that every single news story out there escapes this definition, but it changes category as soon as it does. Fake news is a weird hybird category that blurs the boundaries between the two in a way that alternative facts does.

The problem with which journalism is currently dealing really stems from the fact that there has been a drastic shift in the way that stories are constructed and are reported on, where talking heads and opinions hold reign, and objective reporting has fallen by the wayside. Everyone can have an opinion, and no matter how wrong-headed the thinking is behind it, it can still be argued that someone has the right to hold it. Facts are not as pliable – opinions about how facts may be interpreted are not facts, and theories that seek to use data in a certain way aren’t facts. If the data set upon which you are relying is so elastic that it can basically be used to prove anything you want to prove, then the data set is really not definitive, and might more accurately be called information, but doesn’t really qualify as facts, which are incontrovertible.

To Uncover Propaganda We Need To Be More Rigorous In Defending Good Journalism

Reports based on sample data are not perfect, because the data has to be interpreted. If the facts speak for themselves then why is there disagreement what they mean? That suggests you are looking at something else – data gathered by asking a certain set of questions, designed to garner a certain response, in order that a certain stance may be adopted and legitimized by exit polls or some such, but they are not on the order of, if I throw this ball up in the air it will come back down because of the effect of gravity. It is not of the order that one carbon molecule and two oxygen molecules combined together make carbon dioxide.

Opinion Journalism became the mirror image of the political system it was designed to provide checks and balances on. When it was struggling to present the facts, before most news divisions were brought under the umbrella of ratings-driven entertainment departments, back before every preening news presenter interposed themselves as being the more important focus than the facts of the story – back then journalism was something that could be celebrated. Nixon was exposed – and scandals that had far reaching consequences were handled. Three sources, an unbiased and impersonal voice, differing viewpoints presented, and reliance on facts versus opinions – these were the recipe for good journalism.

Politicians have never been noted for their reliance on facts. Politicians are orators. Campaign promises are pipe dreams that no one accepts as any real indication of anything that is going to happen. Facts, if they were the basis of CNN and Fox, might elide the difference between the two – and then we might be looking at just how well they present the truth. But what both these major news outlets are, is reinforcement of the echo chamber that has buried people under their Facebook walls and drowned them with their Twitter Streams, and stop them from going anywhere near a challenging conversation at the water cooler. If you have an opinion that is not open to challenge then you do not have a solid fighting stance and you will be wooden against any debating opponent is even the slightest bit more adaptable and willing to learn than you are.

When opinions rule the roost and reliance on facts is reduced to a minimal role, politicians and journalists are on the same level playing field, and there is no checking and balancing taking place. Journalists are down in the trench with politicians fighting, where, if they had struggled to maintain their objectivity they would be up above the fighting, and able to see the bigger picture.

If a journalist were merely to report what someone had said, and to not interject a single opinion into the piece, and believed that his audience were intelligent enough to make their own judgment he would be doing a lot to restore journalism to its proper purpose.

Opinion columnists used to be filed in a different box in the magazine, and their role was clearly defined. If I research a story and give it to you in such a way that you can read it and decide which viewpoint is more valid I have done my job. If I tell you what to think and never really reveal why thinking that way makes more sense then I do you a disservice, and I fail to report; I am not a reporter.

Opinion edges closer to propaganda, and more often than not seeks to persuade by force. Journalism seeks to persuade by facts.

No facts = no journalism

No facts = no news

No news = propaganda or opinion

Opinion = no news

News informs and educates.

Propaganda seeks to steer an audience to a particular conclusion.

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How To Write About Anything And Everythinghttps://buzzazz.com/advertising-and-marketing/write-anything-everything/ https://buzzazz.com/advertising-and-marketing/write-anything-everything/#respondTue, 10 Jul 2018 17:54:45 +0000https://buzzazz.com/?p=7132Writing About The Problem Is A Way To Diminish The Problem Content writing – really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you have to research to a point where you can […]

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Writing About The Problem Is A Way To Diminish The Problem

Content writing – really good content writing, can convince you that the person writing it is possibly an expert from within the industry. It is not necessarily the easiest effect to achieve. Why? Because you have to research to a point where you can comfortably converse with someone that has perhaps been in an industry for a very long time, and you need to sound like you know what you are talking about. Underneath that you need to know what you are talking about.

Then, after you have hopefully satisfied the person for whom you are effectively standing in for as a communicator, you then have to fully understand who the client is wishing you to communicate with. Is your client dealing mainly with business to business, or are they dealing with a business to customer flow? In the first instance they are going to be dealing with people who have a similar level of expertise to themselves, and so the text needs to reflect the expertise of your client, in order to position them as an authority among their peers. In the second instance you need to once again create the air of authority, but you need to adopt a way of speaking that assumes less familiarity with the subject and perhaps uses more general terminology.

So, you understand your subject, you understand your client, and you understand your audience.

What tone are they looking for? Do they want playful, conversational, or would they prefer something a little dryer? It doesn’t hurt to scope out any past work they have done, or to speak to your client long enough that you get a feel for how they might pitch something themselves, but don’t get locked into this as the only approach. How you feel about what you are writing is likely to shift around depending on the volume of work you have to do for someone, and if you don’t find a way to make something interesting for yourself, it is unlikely to be interesting for anyone reading it. Writing one article is not the same as writing a hundred – if you are fresh as a daisy after twenty articles then you are a truly special individual. You have to find a way to escape patterns of talking about something that you may have fallen into by that point, or you are just going to be re-hashing your own work, and effectively plagiarizing yourself, which no one wants to do.

You Have To Find A Way Forward And It May Take A While

I generally prefer to think of any necessary SEO that needs to be present in a piece of writing as skeletal, and not determining the overall feel of the piece. You can tell when something is stuffed to the gills with terms that a marketer has researched and thinks will get his client’s website traction with a search engine, but if you write without the potential human readers in mind you are going to be serving up a mouthful of dry crackers, and while SEO may be your main aim, those guidelines are also in place, and please don’t forget this, to help Google to provide their users with rich content experiences.

Sure, it can be a challenge to shoehorn in some kind of long-tail phrase and make it sound natural, but if you aren’t able to do that, what are you doing sitting at a keyboard and claiming to be able to write?

It isn’t necessarily ever going to be easy, even if you are a talented writer, because the demands are going to take you out of your comfort zone – sure, you may luck into a subject once in a while that you can write about with your eyes closed and one hand tied behind your back, but more often than not you are dropped right into the middle of a conceptual wasteland, and you have to find your way back towards some kind of idea of knowing what the hell you are talking about. I have had to sit down and diagram out the thing that I am writing about so that I can think with how it works. Sometimes pulling in non-writers that might have pertinent data is a good fix. Dictionaries. Internet searches. Taking a walk around in the real world. All of these things may put you on the right path. Or none of them may. Some days your are going to get really stuck and you are going to wonder why in God’s name you have been given the subject you have to write about, and you are going to have no clue on what the angle of approach should be. What do you have to do? Keep running at the brick wall is about all that is going to work … and at some point you may have a break through.

 

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