I think it happens to be a bit ironic.  Relevant, but ironic.  When a client hires and Internet Marketer, they are asking them for their help to achieve certain goal, and I think that is indisputable.  There is generally a contract in place to indicate what is expected from both sides of these arrangements and a price given to attain them.  All of that is rather standard and expected.  What is not expected for most, on the development side, or on the client side is the potential conflict that goes along with it.  This Community Post is designed to lay out the differences in perceived views of web design.

It just so happens that most clients have a particular view of what they would like their websites to look like, and having preference color and pictorial preferences.  That’s actually very helpful for the designer working on your website: if it is communicated effectively, and if the client does not change his or her mind.  However we are dealing with people, and clients change their minds when their vision is not presented the way they feel it should be, or if they decide the colors they wanted don’t quite work as an actual result.  Sometimes, the designers do not duplicate the client’s vision accurately, or make changes to the vision based on their own arbitrary views.  These all bring conflict into the project if not handled correctly.

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Design is itself an arbitrary subject as different people find different things aesthetically appealing and easy to operate.  There are some uniform rules for functionality, and there are some rules for design that are standard, but the average client does not know all of them.  In fact the average client generally wants little things changed, but then there are the clients with a myopic view, and those who are artists.  It becomes increasingly difficult to design a website based on a lack of communication or for someone who is so focused a hyper-specific view that it requires a huge amount of time and many re-workings to achieve.  That’s not to say that it is impossible.  It does require vast amounts of patience from the client and designers, as well as a strong and smooth avenue of communication between the two.